Sneaks Up

About Us

Sneaks Up is a brand of Unal Group, which operates in the retail, real estate and food sectors, and is also one of Turkey’s leading sports retail companies.
Unal Group, which started its business life in 1989, enriched its field of activity with new investments in 1995. Unal Group added the ready-made clothing industry to its portfolio in 2008 and turned its focus to sports. With the principle of “Investment in sports and athletes”, it started to operate the first Nike NSP store in Maltepe Park AVM.

Unal Group, which made a significant investment in the sports retail sector by opening its first Sneaks Up store in Istanbul in December 2014, became Nike Turkey’s strategic partner in 2015. It became Nike NSP best-partner in 2016 with the importance it attaches to digital transformation by creating a customer-oriented culture with the motto “Happy athlete equals happy consumer” and providing consumers with a superior brand experience.
Sneaks Up, whose brand identity was renewed in 2018, took its first step towards becoming a national brand with the store it opened in Izmir in 2019. As of 2021, it continues to grow while providing consumers with new experiences in sneakers and street culture, both with its stores in Istanbul and Anatolia and its online channels.

Sneaks Up Brand Identity

We took our name from our passion for sneakers.
Feeding on the dynamic structure of basketball and street culture engraved in our DNA, we broke the rules of classical and boring retailing without being afraid of being innovative, open to discovery and experimental. We have undertaken to provide experiences that inspire sneaker enthusiasts who are creative, not afraid to be themselves, brave and open to innovation in culture, art and many other aspects of life, in a unique, sincere and consistent way.

At and in our stores, we create experiences that inspire Sneaks Up friends with areas that provide our customers with a consumer experience that we create in line with our concept, innovative product launches, DJ performances, personalization areas, dance and basketball workshops, without focusing solely on sales.

Specific to Collections

We bring iconic sneakers, clothing and accessory products of many brands to sneaker enthusiasts who closely follow sports and street fashion and reflect their personality with their style.
You can find special collections of many brands such as Nike, Jordan, adidas, Puma, Vans, Champion, Les Benjamins, Dickies, The North Face, Timberland, Reebok, Under Armour, New Era, Eastpak and WWF on and in our stores.