About Us

The Ünal Group has been transforming itself continuously with courage, passion, and innovative thinking since its entry into the business world in 1989. In 1995, the group took its first step into the organized retail sector by opening its first furniture store and continuously improved its commitment to providing quality service to its customers. Until 2016, the group expanded its experience by collaborating with major brands such as Bosch, İstikbal, Bellona, İpek, İGS, and Nike.

Currently, the group continues its retail activities with brands like Sneaks Up, Champion, and Sportime, while also maintaining its commercial journey through companies that serve the retail sector in technology and logistics.

In 2006, expanding its investment areas, the Ünal Group entered the field of quality housing production and initiated its YAP-SAT (Build-and-Sell) activities under the Rena İnşaat brand. It successfully completed a total of 3 sites and 80 apartments in Bursa and Adapazarı provinces, maintaining its position in the industry. Prioritizing customer satisfaction and quality in every project, the group secured a significant place in the housing sector.

With the rise of sports and healthy living trends in 2008, the group turned its focus to sports. The Ünal Group started operating its first Nike NSP store in Maltepe Park AVM based on the principle of “Investing in sports and athletes.” With the motto “Happy athlete, happy consumer,” the group established a customer-centric culture, providing consumers with a unique brand experience. Recognizing the importance of digital transformation early on, in 2016 the group became Nike NSP’s best business partner. The NSP operation concluded in 2022.

Inspired by street culture and the dynamic energy of basketball, in 2014, the corporate group created the Sneaks Up brand. Housing a carefully selected range of brands for sneaker lovers, Sneaks Up continued to spread its passion for sneakers to a broad audience. Serving with more than 40 stores nationwide, Sneaks Up also continues to offer a wide range of products through its website, www.sneaksup.com, and its mobile application. In the most recent development, as of 2023, the Ünal Group became the authorized distributor of the global Champion brand.

Today, the Ünal Group works with a young and dynamic team of 770 people who value innovation, growth, and transparency. This team, aiming to constantly improve itself and its members, adopts the mission of serving sports and athletes. Additionally, the group maintains its approach in human resources with a non-discriminatory talent management perspective, which is further elaborated with keywords like inclusive vision, innovative, sports-fueled, next-generation-focused, and sustainable.